Turn long videos into viral clips with AI.

A one-hour podcast or a 20-minute vlog is a content mine: there are always strong moments, punchlines, self-contained bits that can live on their own as a short. The problem is finding them and editing them, which takes hours of re-listening.

That's where AI makes a real difference: instead of combing through the whole video again, you let a tool spot the high-potential segments and suggest clips that are already roughed out.

Good tools don't cut at random: they analyze the speech to find hooks, punchlines and moments of intensity, and give each segment a score. Some, like Opus Clip, are known for their Virality Score.

Rushly goes a step further on how the clip is built: it puts a hook in the first 3 seconds, relies on documented virality structures, and can stitch together non-adjacent passages for a clip that tells a complete story, not just a 60-second slice.

Not every interesting passage makes a good short. Before asking which tool to use, you need to know what you're looking for. Otherwise you can't judge what an AI suggests. A clip that performs checks four boxes.

A hook in the first 3 seconds. The scroll is ruthless: if the first sentence doesn't stop the thumb, the rest will never be seen. Look for abrupt openings: a bold statement, a question, a number.

Tension, then payoff. The clips that work tell a micro-story: a setup (“most people get this wrong…”) followed by a payoff. Without a resolution, the viewer feels cheated.

Emotion. Surprise, laughter, outrage, inspiration. A passage that's technically fine but flat won't get shared.

A line that stands on its own. The most reliable test: does the clip make sense out of context? A clip doesn't have 30 seconds to set things up. If you need the whole podcast to understand the passage, drop it.

Your source is 16:9, your target is 9:16: you need to reframe, and above all keep the subject in frame when they move. Premiere has Auto Reframe for that. You can apply it to a whole sequence (right-click the sequence in the Project panel, then Auto Reframe Sequence) or clip by clip from the Effects panel, adjusting the motion tracking speed depending on whether your subject is still or moving a lot.

It does most of the work, but check every clip: when two people talk to each other or the subject moves fast, the reframe hesitates and can cut off a head. Rushly creates its clips directly in vertical format, which saves you this pass. The principle stays the same, though, and a quick look at two-person shots is still a good habit.

Web apps (Opus Clip, Submagic). You upload your video, the app creates the clips in the browser, and you publish (or export). Handy if you want a standalone platform, but you leave Premiere and your whole video goes to their servers.

Rushly. The clips are created in your Premiere timeline, with a hook and styling, and only the audio track is sent. You stay in control of the final edit, where you already have your B-roll and sound design.